‘We Got This!’ wins Series Mania Co-Pro pitching sessions

The Swedish series We Got This! has won the Series Mania Co-Pro pitching sessions.

The American-created, Swedish-made dramedy was the last pitch of the day and has won a prize of 50,000 Euros.

“I decided to build a story about a misunderstood creature,” American series creator Schiaffino Musarra said during his pitch: “An ignorant and impulsive American. He is heavy, bearded and quite handsome.”

“Interestingly, I had been pitching this as an idea on a piece of paper for about five years. Nobody wanted to do it,” he explained of the series inauspicious beginnings.

“Comedy is notoriously difficult to prove on a piece of paper,” he said. “So I wrote a short script, called in favours to some of the most talented actors in Sweden, hired a rock-star crew, borrowed the best gear I could get my hands on, and I shot a trailer that made it look like the series was already done.

He added: “Suddenly, it went from a project that nobody wanted to do, to one that nearly everyone wanted to do.”

Musarra will play the lead character in the series, which follows an American immigrant living in Sweden who finds himself in trouble with the authorities. He learns about a 500,000 SEK reward for anyone who can solve the mystery around the assassination of Swedish Prime Minister Olof Palme (a true event and a real ransom!).

In total, 16 projects were pitched at this year’s event. No release date for the series has been announced.

Quotes from Variety


Emma Vestrheim

Emma Vestrheim is the editor-in-chief of Cinema Scandinavia. Originally from Australia, she is now based in Bergen, Norway, and attends major Nordic film festivals to conduct interviews and review new films.