TrustNordisk has picked up the Norwegian dramedy Drib, directed by Kristoffer Borgli.
Borgli is known for his award-winning short film Whateverest (2012), which became popular at festivals and online.
Drib plays on the same ideas of twisting reality, mixing real life events and characters with online phenomena and a fictional elaboration. Borgli takes on the real life story of how Amit almost ended up as the international face of a well known energy drink. This film is a mix between fiction and documentary and tracks how art becomes commerce, how fiction becomes fact and how something fake can have very real effects. The film stars artist and stand-up comedian Amir Asgharnejad.
Head of Sales, Susan Wendt says “We are very excited to be working on this very original and unique film directed by such a talented and up-and-coming director such as Kristoffer.We really believe in both the film and Kristoffer and are convinced that DRIB will travel the world, both within the festival circuit as well as in distribution.
Amir is a performance artist and stand up comedian who creates real character and stories that unfold in the media and online. When his staged fight videos from Oslo went viral and hit international news in 2014, a Los Angeles based advertising agency thinks it’s all real and spots an opportunity to exploit Amir’s newfound fame. They want to make it part of an edgy marketing campaign for an energy drink, but Amir has his own plans. Amir plays himself in this reenactment of what happened in LA – fictionalized just enough to avoid legal complications. Hopefully…
The film is produced by Magne Lyngner and Riina Spørring Zachariassen for Bacon OSL in co-production with Steakhaus Productions and in association with Lovechild with support from Nye veier at the Norwegian Film Institute.
Photo by Matt Leum