THE SNOWMAN proves to be good advertising for Norway

Photo of THE SNOWMAN filming on Mt Ulriken, Bergen. FOTO: ANDREAS HELDAL

Jo Nesbø’s The Snowman has spent the winter filming in several locations around Norway, including Oslo, Bergen and Rjukan. The media attention around the film has proven to be excellent advertising for the country – thanks to stars like Michael Fassbender and Val Kilmer.

“The images that Kilmer have posted in social media has already had thousands of comments and likes. While the value is difficult to quantify, these days such attention is very valuable. We are talking about millions” PR expert Trond Albert Skjelbred says to NRK.

The travel industry is expecting huge things to come from the films premiere in October 2017. But in addition to this tourism boom, the Hollywood production has provided jobs for local film companies and generated revenue for carriers, dining and accommodations.

Read the full article (in Norwegian) at NRK.



Emma Vestrheim

Emma Vestrheim is the editor-in-chief of Cinema Scandinavia. Originally from Australia, she is now based in Bergen, Norway, and attends major Nordic film festivals to conduct interviews and review new films.

  1. Alice MacDonald Long says:

    Okay, first I got hooked by the Girl with the Dragon Tattoo (the books) – then, the series. Then, I read the Wallander series and had to see the movies. Since then, it’s been The Bridge, The Eagle, Arne Dahl, Shetland, The Killing, Endeavour and almost any Scandinavian crime series that I can get. Since I haven’t had cable TV for ten years, I justify spending the money that I save by not having TV and spending it on purchasing all these series. Then, I started a group who are as crazy as I am and we have potluck dinners in each other’s homes where we watch 2 episodes of some new series. We take turns swapping the films and then sometimes we discuss what we love about certain characters, etc.

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