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Photo of THE SNOWMAN filming on Mt Ulriken, Bergen. FOTO: ANDREAS HELDAL

Jo Nesbø’s The Snowman has spent the winter filming in several locations around Norway, including Oslo, Bergen and Rjukan. The media attention around the film has proven to be excellent advertising for the country – thanks to stars like Michael Fassbender and Val Kilmer.

“The images that Kilmer have posted in social media has already had thousands of comments and likes. While the value is difficult to quantify, these days such attention is very valuable. We are talking about millions” PR expert Trond Albert Skjelbred says to NRK.

The travel industry is expecting huge things to come from the films premiere in October 2017. But in addition to this tourism boom, the Hollywood production has provided jobs for local film companies and generated revenue for carriers, dining and accommodations.

Read the full article (in Norwegian) at NRK.