Svensk Filmindustri rebrands as ‘SF Studios’
With Scandinavian film and television gaining popularity overseas, Swedish production company Svensk Filmindustri is rebranding to SF Studios as part of a move to leverage its worldwide ties.
The company will also be launching a UK office towards the end of the year.
“The U.K. boasts a strong pool of creators and producers. Especially in London where there’s a cluster of talent. For SF Studios, London is a very strategic base to develop and co-produce upscale English-language thrillers and work with local exec producers, producers and renown sales agents,” the company CEO Jonas Fors told Variety, adding that SF Studios will gather all of the group’s sub brands and businesses.
One of the first drama series to be developed and produced by the UK office is Horizon Line ,a suspense thriller directed by Babak Najafi (London Has Fallen, Easy Money 2).
By changing their name to SF Studios, the company plans to produce shows abroad that have a Scandinavian tone and work with Scandinavian directors, mixing Nordic and international talent.
Next up, SF Studios is looking at the Chinese and Turkish territories as appealing markets.