After its release and Palme d’Or award at Cannes, Ruben Östlund’s The Square (2017) continues to win a number of prestigious prizes all over the world. It has been screened at international film festivals, and critics as well as audiences are in awe. Yet, what is it that makes The Square so successful? Did the Palme d’Or trigger a chain reaction that caused a widespread hype? Or is it that the film actually touches on (socially) relevant issues; that it engages audiences by provoking thought and motivating debate? This article argues that . . .
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