Norwegian promotion at MIPCOM

The Norwegian Film Institute, Norwegian pubcaster NRK Super and a group of Norwegian independent producers will jointly stage a promotional effort at the upcoming MIPCOM TV market in Cannes, which runs between 13-16 October at the Palais des Festivals, preceded by the MIPJUNIOR for childen’s programming (11-12 October).

High international status

– Together we are stronger than individually, and the joint initiative between the institute, NRK Super and a group of producers is a unique example of collaboration, explained senior advisor, Promotion & International Relations, Mia Lindrup, of the Norwegian Film Institute. – We are proud of the strong and diversified range of tv-programmes for children in Norway – some of them also developed for interactive games and feature films.

– In recent years Scandinavian, particularly Norwegian, programming for children and young audiences has had a high status internationally, which is also reflected many nominations for Prix Jeunesse, KidScreen Awards and Emmy Kids Awards, said Norwegian producer Arild Halvorsen of Fabelaktiv, who has won Norway’s so far only Emmy statuette for his Energy Survival series.

– But more importantly, several Norwegian producers are gaining a foothold in major markets through co-productions and pre-sales. For us who have worked long and systematically to position ourselves internationally, it is tempting to say we should allocate additional resources and pressure to make the effort succeed, Halvorsen concluded.

The Norwegian contingecy during the market

Having prepared a booklet on companies and products, the Norwegian contingecy will be working out of the Creative Europe stand during the Cannes markets. While MIPCOM has registered 13,500 participants from more than 100 countries, including 4.600 buyers and 2,100 exhibiting companies, MIPJUNIOR expects 1,250 participants from 65 countries – 550 buyers – and 760 companies, launching 180 co-production projects.



via the Norwegian Film Institute

Emma Vestrheim

Emma Vestrheim is the editor-in-chief of Cinema Scandinavia. Originally from Australia, she is now based in Bergen, Norway, and attends major Nordic film festivals to conduct interviews and review new films.