The Norwegian fantasy adventure film The Ash Lad has been hugely popular at the European Film Market; nearly selling out.
Inspired by a Norwegian folk tale, the film follows the journey of Espen, the son of a poor farmer who sets off with his brothers to rescue a princess from a troll known as the Mountain King in order to collect a reward and save his family from ruin.
The movie was acquired for Latin America (California Filmes); France (Seven Sept); Italy (Videa); Spain (Art Mood); Germany, Austria, German-speaking Switzerland (Telepool); Japan (Interfilm); and China (HGC Entertainment).
More sales were inked for Russia, Ukraine and Kazakhstan (Capella Film); the Czech Republic and Slovakia (Cinemart); Turkey (Euromedia); Korea (Activers Entertainment); Croatia (Discovery Film & Video); Estonia (Estin Film); and Malaysia and Vietnam (Red Pictures).
The Ash Lad stars Vebjørn Enger, Eili Harboe (Thelma), Mads Sjøgård Pettersen and Elias Holmen Sørensen.
The Ash Lad was released in Norway last September.