Working with Film i Väst and SVT (Sveriges Television), Nordisk Film will fund Swedish films so they can reach a wider audience. Each film is expected to cost around SEK 35-50 million, with up to SEK 25 million to be funded by the three partners. This figures are significally higher than the norm for Swedish cinema, so this will give them a huge boost.
”This is also a way to motivate more of our talented filmmakers within Swedish film to focus on a wider range of quality films that have greater potential of reaching an international audience,” says Lone Korslund, Head of Nordic Co-productions and Acquisitions, Nordisk Film.
The joint venture clearly signifies the three key players’ wish to improve the quality of Swedish films and encourage more Swedish cinema-goers and TV-viewers to see local films.
”Our venture can be seen as a shot in the arm to the Swedish film sector, which needs to raise its production quality in order to reach a broader audience. The goal is to raise the market share of domestic films on the Swedish repertoire,” says Tomas Eskilsson, CEO for Film i Väst.
Nordisk Film will be responsible for the Nordic distribution of the current film projects and TrustNordisk for international sales. Sveriges Television will have the national transmission rights for free TV.