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Local Norwegian films struggling to sell tickets

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Norwegian cinema has been suffering a low year in terms of location admissions. Stine Helgeland, the director of Promotion and International Relations at the NFI stated that “This year is even worse, with the lowest market share in many years for Norwegian films so far.” The low figures have made it hard to replicate the 24% market share achieved last year. Domestically, so far this year there have been 14 new releases but they have only sold 211,225 tickets out of 6.4 million. These ticket sales account for only 3.3% of the market, which is a huge drop considering last years 24.4% market share.
Dirk Ohm
Dirk Ohm

The figures come as Norway has seen a strong year internationally with films like Louder Than Bombs screening all over the world and with special focuses on Norwegian cinema at international festivals. But when it comes to local audiences, films like Dirk Ohm: The Disappearing Illusionist only managed to get 71 people to show up to the premiere, with only 6 coming after that. Those figures are surprisingly low, considering we believe the film to be one of the best this year.

The Norwegian Film Institute believes the cinema attendance will pick up this autumn, with a series of big films due out. The highly anticipated Norwegian ‘blockbuster’ The Wave is set to hit cinemas soon, and the Cannes film Louder Than Bombs will also be released domestically. Other films include Caspar and Emma on SafariDoctor Proctor Bubble in the Bathtub, and The Christmas King.
Information gathered from the Nordisk Film and TV Fund and ScreenDaily

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