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Maria Einstein Biilmann, creative director and one half of The Einstein Couple (Philip Einstein Lipski  being the second half) discusses movie marketing and the importance of title sequences in TV-series.

Cleo: You are called The Einstein Couple. How did you come up with that name? 

Maria: It is actually my husband’s surname. The reaction that Philip always gets on this name is so strong that we thought it would be a good idea to introduce ourselves as “The Einstein Couple”.

You have worked on several campaigns many . . .

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