The 2013 Disney movie Frozen was incredibly popular when it premiered, and now this popularity is proving to be difficult for Norwegian tourism.
The Lofoten Islands, a collection of remote islands north of the Arctic Circle, are currently risking being overrun by tourists lured by the dramatic snow-capped scenes that inspired the film. It has actually gotten to the point where authorities have said the islands are reaching breaking point.
After its release, the film was attributed to a massive 20% rise in foreign visitors to the country. These numbers are continuing to climb, with Norway recording a growth of 7.5% in 2015.
The Lofoten archipelago’s public facilities are being exhausted, and problems with waste disposal, public toilets and car parking are becoming apparent. The environment is also taking a hit, with large cruise ships pumping pollution into the remote farming regions, as well as severe erosion paths on coastlines.
The introduction of the new 25% rebate on all films made in Norway will no doubt lead to more tourism. Matt Damon is currently in Norway shooting a new film.