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A fake re-enactment about a fake advertising campaign inspired by fake viral videos. This is DRIB, an intriguing mockumentary by Kristoffer Borgli, a Norwegian film-maker, who is known for his mockumentary-style videos that take on Internet culture, celebrity and fame. He is the director behind the Todd Terje mockumentary Whateverest and 2014’s Internet Famous, a brief exploration of the ethics of happy-slapping and viral content. DRIB is his feature-length debut. Then film . . .

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