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Kristoffer Borgli’s upcoming film, Drib, has been sold for distribution in Latin America.

The film, which mixes fiction and documentary, follows Amir Asgharnejad, an Oslo-based comedian and prankster who almost became the face of an energy drink. The film exposes media manipulation and sheds light on how art becomes commerce.

Sales of Drib are handled by TrustNordisk.

Drib will have its premiere at SXSW.