DRIB selected for South by Southwest
The upcoming Norwegian film, Drib, has been selected for the Visions section of the South by Southwest Film Festival.
Directed by Kristoffer Borgli, Drib tells the story of how Borgli’s friend, Amir, scammed his way to viral fame, fooled an advertising agency, and almost became the face of a well-known energy drink – before everything went wrong. The film stars artist and comedian Amir Asgharnejad, actor Brett Gelman and actor/activist Adam Pearson.
Drib is a mix between fiction and documentary and re-enacts the story of a failed marketing scheme for a well-known energy drink. The film exposes media manipulation and the strange advertising process that took place in 2014 – with Amir, a prankster and media troller, appearing in the role himself. To avoid legal issues, the real energy drink brand has been replaced with a fictitious one: DRIB.
Kristoffer Borgli first made a name for himself with the award winning short film Whateverest, which you can view below.