Defining film as art
Where the 1950s had been a successful decade for film as a source of entertainment, the 1960s began with a need to define film as an art form. This is because of how quickly the television had taken over the medium, and film was no longer able to compete as popular entertainment, especially since entertainment on television was so much easier to access than entertainment in the cinema. Cinema attendance was rapidly declining (60 million tickets sold in 1954 compared to 20 million tickets sold in 1970), and the government decided it was time they stepped . . .
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