Streamed film has made a serious breakthrough. Families with children are an increasingly important target group for cinemas. Interest in Nordic movies is rising internationally. However 2014 was also a tough year for producers, and a year of success as well as new obstacles to gender equality in Swedish film. This is all clear from the Swedish Film Institute’s reportFacts and figures 2014, which is now available.
Facts and figures 2014 includes a summary of all the Swedish feature-length films released during the year. The statistics also cover audiences for Swedish film, gender equality, overall film consumption, and the Swedish cinema market. For the first time this year we are reporting additional details about film funding, Swedish film abroad, and the range of films from different continents available in Sweden.
As mentioned above, 2014 was a tough year for producers. Revenues from the DVD market continued to decrease, and this was not balanced out by increased revenues from VoD services. There was stiff competition for space at cinemas, and the structure was already weak to begin with: a large number of small companies with limited resources for development. Increasing such resources is a vital issue if Swedish film is to assert itself on the market.
As far as the production funding awarded by the Film Institute’s Film Commissioners went, the Film Agreement’s goal of an equal gender distribution among directors was achieved for the first time in 2014. Moreover, several of the highest funding amounts were awarded to films directed by women, includingThe Serious Game (Den allvarsamma leken) by Pernilla August. However, the percentage of film with a female director was considerably lower for automatic funding, and also for films released at cinemas in 2014.
There are great opportunities for making short films accessible in new ways. There is a link between screen size and the amount of time someone is prepared to watch the screen, and this is good news for short films. A new format between short and long film is being created as part of the new Moving Sweden initiative.