Despite the popularity of the television series Skam in Norway, NRK is selling to sell the series to foreign channels.

“The main reason behind the lack of interest in the series is that the use of alcohol is very dominant. The characters are not just tipsy, but very drunk” said Claudia Schmidt, who is the sales agent tasked to selling the series abroad.

However, this is hardly a surprise to NRK’s Ole Hedemann, who says to VG “There are several reasons for that. Firstly, many of those who buy into programs, quite conservative.They like to play safe. Skam is not to play safe. I would say that Skam is a Nordic liberal project that others may perceive as provocative.”

Claudia remains optimistic, especially after the Cannes TV show. Skam has a rather innovative marketing strategy in that the characters in the series have their own profiles on social media and clips from the series are uploaded online throughout the week.

Skam follows a group of teenagers with Hartvig Nissen the main character. It follows their life during upper secondary school in Oslo, including her friends, their life, troubles and scandals.