Norway’s animated film Richard the Storck is set to become the most successful Norwegian film of all time.
The film has been sold to several territories and will screen in competition at the Shanghai International Film Festival before premiering in China.
The film is about Richard, an orphaned sparrow who grows up in a family of stocks and believes to be one of them. However, when they fly south for the winter he has to remain behind as he can’t make the long journey. Wanting to convince them he is a stork, Richard sets off for a winter trip in Africa in a rite of passage that serves as a tale about otherness and self-discovery.
So far, the film has sold 500,000 tickets in Russia, 430,000 in Mexico, 200,000 in Peru and 100,000 in Colombia. This is remarkable considering the film doesn’t come from a major brand or marketing scheme.
In Norway, the film has had 80,000 admissions. It has been selected for the Generation Kplus at the Berlin International Film Festival, is currently screening at France’s Annecy International Animation Film Festival and has been on Google Play since the 1st of June.
Richard the Storck is due for a British release on the 21st of July, an American release on the 30th of June and a French release on the 18th of October.
The biggest film success in Norway so far was Kon-Tiki, which grossed €20.5 million worldwide. Richard the Stork is about to surpass that.