Over the weekend it was announced at Cannes that the Danish production company Nordisk Film will be opening a new Swedish production company with some of the top producers in Sweden – Anne Croneman, Anna Anthony and Charlotta Denward. The aim of the company is to ‘make high quality films with a strong audience appeal’. The aim of Avanti Film will be to make features and tv dramas from original stories – something the producers think are currently lacking in Swedish cinemas.
“The talent is there, but the projects aren’t – the really big films, those that unite high quality with a large audience potential. They often have high budgets and have been difficult to finance in Sweden. With this investment, we show we want to contribute, and change the situation,” explained Allan Hansen, CEO of Nordisk Film, which is headquartered in Copenhagen.
”Swedes want to see Swedish films in the cinema as well as on other platforms. We want to give them the best, both mainstream and edgy,” said Denward, former production chief atSvensk Filmindustri, and head of production/distribution at the Swedish Film Institute.