Danish audiences love local films (but don’t watch all of them)
During the first half of the year, Danish cinemas sold 5.7 million tickets, including 1.5 million for local releases, which secured a Danish market share of 25.6%. Two productions, both instalments of popular franchises – Danish directors Mikkel Serup’s The Reunion 2: The Funeral and Giacomo Campeotto’s Father of Four: The Return of Uncle Sofus – accounted for 61.4% of the attendance for Danish movies.
A recent audience analysis published by the Danish Film Institute concluded that the Danes love Danish movies: both in 2012 and 2013, they bought approximately four million tickets in theatres, 60% more than the 2.5 million purchased in 2009. And on a quality scale of 1 to 7, on average they rated films 5.71, as against 5.44 in 2009.
“Still, it is extremely disturbing that two Danish titles out of 13 local features and documentaries launched during the first six months can represent such a high percentage of local ticket sales,” said the chairman of trade association Danish Cinemas, Kim Pedersen, who pointed out that the nine latest Danish releases have performed poorly – only Pernille Fischer Christensen’s Someone You Love[+] has exceeded 100,000 admissions.
Pedersen concluded that in June, one US feature (Josh Boone’s The Fault in Our Stars) attracted more audiences in 18 days that nine Danish films (four of them new releases) did during the whole month – “and the situation will hardly change in July, when no new local titles will be launched.”
The top ten films of 2014 so far in Denmark:
1. The Reunion 2: The Funeral(Denmark); dir: Mikkel Serup. 604,285 admissions
2. Frozen (US); dirs: Chris Buck, Jennifer Lee. 292,862 admissions (555,789, including 2013)
3. Father of Four: The Return of Uncle Sofus (Denmark); dir: Giacomo Campeotto. 285,786 admissions
4. The Wolf of Wall Street (US); dir: Martin Scorsese. 246,373 admissions
5. The Lego Movie (US); dirs: Phil Lord, Christopher Miller. 216,539 admissions
6. 12 Years a Slave[+] (US/UK); dir: Steve McQueen. 198,546 admissions
7. Rio 2 (US); dir: Carlos Saldanha. 172,217 admissions
8. Someone You Love (Denmark); dir: Pernille Fischer Christensen. 165,293 admissions
9. Waltz for Monica[+] (Sweden); dir: Per Fly. 159,414 admissions
10. X-Men: Days of Future Past (US); dir: Bryan Singer. 153,403 admissions
Cinema Scandinavia is a bi-monthly Nordic film and television magazine with a focus on writing for international audiences. Emma Vestrheim is the editor-in-chief of Cinema Scandinavia.